SweetWater Brewery will be donating a portion of all beer sales in the metro Atlanta area from Memorial Day through July 4 to Upper Chattahoochee Riverkeeper (UCR) as part of the third annual Save the Hooch campaign (www.savethehooch.com). Last year’s campaign raised $28,000—this year’s goal is to raise $42,000 to support UCR’s river patrol and water quality monitoring programs.
“SweetWater truly understands how dependent we are on the Chattahoochee,” says Sally Bethea, Executive Director and Riverkeeper for UCR. “Through this effort they are not only being great partners in protecting our water resources during this crucial time, but they are also raising awareness about the river and the threats it faces.”
The campaign kick-off celebration will be Thursday, May 15, as part of UCR’s 12th Annual River Revival at Park Tavern at Piedmont Park. This sold out event will feature an acoustic set from Ed Roland, Will Turpin and Joel Kosche of Collective Soul.
As part of the Save the Hooch campaign, participating local bars and taverns (such as Taco Mac and Six Feet Under) will be selling paper fish to their clientele for $1 and $5. SweetWater will also be selling fish at River Revival and purchasers will be entered into a raffle (prizes TBA).
In addition, Whole Foods Market is donating five percent of the sales on June 18 at all seven metro Atlanta Whole Foods Market and Harry’s Farmers Market Stores to the Save the Hooch campaign. Honda Marine, REI, and High Country Outfitters are also providing support through the donation of promotional items.
“SweetWater began this campaign in 2005 as a way to help those who protect the most important ingredient in our beer,” says Steve Farace, Marketing Director for SweetWater. “Working with UCR is a fantastic way to make sure that Atlanta and our access to clean water will continue to thrive.”
Promotional materials for the campaign will emphasize that the Chattahoochee River is threatened by overuse, pollution and waste and will offer five things individuals can do to protect our water supply. SweetWater will also be offering incentives for participating retailers to encourage their fundraising efforts
UCR’s mission is to protect and preserve the Chattahoochee River, its lakes and tributaries for the people, fish and wildlife that depend upon it. The Chattahoochee is considered the most used water resource in Georgia and is one of the most threatened rivers in the United States.
Labels: annual river revival, piedmont park, Save the Hooch, sweetwater brewery, Upper Chattahoochee Riverkeeper
# posted by
Brian Vanderhoff @ 7:46 AM
